DJ Monzyk

Led a deliberate shift in KETIV’s go-to-market strategy, moving from a technical end-user focus to engaging executive buyers and positioning the company beyond more than a software reseller. That repositioning has expanded our reach, unlocked larger opportunities, and driven a 260% increase in average deal size over the past four years.

Responsibilities

• Providing clear reporting to leadership team, highlighting KETIV Marketing's impact to leads, conversions, deal acceleration, and revenue.
• Developing, managing and delivering multi-channel campaigns on both an annual and quarterly basis with key strategic partners, Autodesk and Ansys.
• Catering messaging and reach out strategies catered to KETIV's Ideal Customer Profiles (ICP) across our diverse solution pillars.
• Maturing KETIV's marketing technology stack for a more integrated, data-driven approach with Sales.
• Launching Account Based Sales and Marketing tools and tactics to transform and grow KETIV's market reach, intelligence, and deal size.
• Grow inbound conversions with high-impact landing pages, email marketing, digital ads, video, SEO-rich content, and solution marketing.
• Overseeing marketing technology, operations, workflows, and inbound/outbound marketing and sales campaigns.
• Interviewing and co-crafting written and video customer stories with key customer accounts to build market awareness.

Key Accomplishments

• Leadership recently requested more focus on new logo generation. Over the last six months, we generated $1.3M in new logo pipeline while increasing new logo lead volume by 65% year-over-year—clear signals that our message is landing with the right audience and converting into real growth.

• Generated $3.6M in closed, marketing-influenced pipeline in four months by leading market research and executing a multi-channel “Better Together” campaign. Aligned co-marketing efforts across KETIV, Autodesk, Ansys, and Tacton, securing partner funding and delivering integrated programs including national roadshows, content, and digital campaigns. Campaign results were featured on the Ansys Sales Kickoff main stage, highlighting the impact of channel partnerships like KETIV.
• Grown the KETIV Virtual Academy Webinar series and corresponding YouTube community by 57%, to over 32,000 subscribers.
• Securing contiually increasing amounts of Marketing Development Funds from technology partners Autodesk, Ansys, and Tacton - now exceeding $300K annually.
• Relaunched WordPress website backend with a custom CMS for rapid web page development, eliminating reliance on outside agency support.
• Introducing AI for content creation, reducing costs by eliminating expensive 3rd-party content producers (~$2,000 monthly).
• Establishing the first series of in-person marketing events in 5 years, including multi-city manufacturing executive networking workshops across 7 U.S. cities.
• Facilitating the formation of a Business Development Representative team to enhance lead qualification and enable outbound and account-based marketing.
• Newly established marketing attribution to pipeline reporting for the first time in the organization's history.

Responsibilities

• Ownership of all digital marketing activities, including web-based campaigns, landing pages, email marketing, SEO and content strategy, and product marketing.
• Develop a high-performing B2B lead generation website, including design, development, architecture, enhancements, devops, and maintenance functions.
• Responsible for all solution/product marketing content, premium downloads, customer stories, videos, and web and print copy.
• Manage and support marketing technology and operations, workflows, and inbound/outbound marketing and sales campaigns.
• Act as creative director/lead designer for the KBMax brand and all marketing bill of materials.
• Manage vendor relationships in support of SEO, backlink building, graphic design, content development, outbound sales, and PPC/Social advertising.

Key Accomplishments

• In Q2 of 2019, launched new brand and website.
• In Q4 of 2019, introduced four initial targeted vertical industry campaigns.
• Recognized on Gartner’s Magic Quadrant for CPQ (first inclusion in 2019)
• In Q1 of 2020, launched marketing and sales data warehouse with visual analytics-driven reporting.
• Aug of 2021, launch of updated brand, website, and product messaging with complete revised architecture and backend.
• Deployed key customer story campaign featuring TuffShed, resulting in $3.6 million in new pipeline across 16 months. 

16 Month Growth Trend

• 60% increase in marketing-attributed pipeline
• 45% growth in SQLs
• 660% increase in SEO Impressions
• 230% increase in SEO Clicks
• 82% increase in linking domains

Acquisition

Rapid growth in marketing and sales at KBMax, along with the positive progression on Gartner's Magic Quadrant for Configure, Price and Quote Application Suites resulted in the acquisition of KBMax by Epicor software in May of 2021.

Responsibilities

Provide a wide array of marketing services, including: marketing consulting, web site design and development, content management and eCommerce solutions, product marketing, custom hosting solutions, and branding and graphic design.

Notable Projects

Glenn Kirschner | Former Federal Prosecutor, Legal Commentator on MSNBC, Podcaster, Justice/Judicial Activist

Provide branding, custom WordPress website, and social media marketing for this well-respected constitutional scholar and analyst.

Jolt Express | DG Solar Marketplace

Fractional CMO: Strategy, messaging, branding, custom HubSpot website, video, account-based marketing, and social media for a solar industry startup.

Pete Dominick | Podcaster, News Commentator, Stand-Up Comedian

Establish new brand, custom WordPress website, and social media marketing for popular podcast and comedic personality.

Mike Matheny | Manager of K.C. Royals MLB Team and Public Speaker

Developed branding, go-to-market, and supported two book launches with website design and development, social media design

Pillar To Post, Chad Borah Team | #1 Pillar to Post Franchise in North America

Fractional CMO: Provide market strategy, branding and design, open source marketing automation, integrated back-office custom software solution, and custom reporting.

FloEnvy | Cannabis Cultivation Software Company

Developed positioning and an interactive, web-based "pitch packet" aiding in securing fundraising of startup investment capital.

Responsibilities

Responsible for driving demand and revenue in the multi-millions for KnowledgeLake, a Fujitsu family company, through management of a $1M+ annual budget and a 10 person marketing team. Lead KnowledgeLake's B2B corporate marketing strategy, marketing and sales operations, lead generation, product marketing, field and virtual events, brand and creative, and corporate communications.

Key Accomplishments

• Launched new SaaS offering with a revised customer experience journey, from lead to customer spanning lead introduction to customer retention. experience introducing higher levels of automation and nurture.
• Executed multiple trips with CEO and senior management to Yokohama, Japan, providing strategic marketing vision to parent company, PFU, Ltd. (part of the $56 billion family of Fujitsu companies). Guided the transition to leverage modern digital marketing, marketing automation, and CRM strategies and tools.
• Developed Microsoft Power BI visual analytics engine to multiple marketing, accounting and customer management systems to gain important insight on lead to procurement funnel and marketing and buying behavior.
• Drove a rise in marketing attribution to the sales pipeline to meet industry benchmarks of 40%.
• Executed full corporate rebrand and web development project with vendor, while retaining record lead-generation levels.
• Led the transition to digital marketing introducing marketing automation (Marketo), content-based lead generation, and lead nurturing through to CRM and the sales funnel.
• Built content publishing workflows, publishing calendar, tracking and metrics to streamline and gain visibility into team productivity.
• Established recognition and tenure programs to increase employee engagement and satisfaction.

Responsibilities

Responsible for brand development, web design and development, content strategy and creation, software UI design, video production, animation, presentations and all other creative production

Responsibilities

• Staffed in a diverse set of roles at Fortune 10 telecommunications company, including IT mergers, UI design, project management, requirements gathering.
• Facilitated project management for IT merger projects between AT&T and Bell South.
• Pioneered new offshoring program management for AT&T consumer billing system development, including: delivery management, team management, and application development and testing management for 45+ FTEs sourced from Bangaluru, India and Manila, Philippines.