Actively shifting KETIV's buyer audience from technical end-users to executive buyers, solidifying our status as 'more than a software reseller' in the market. We have secured new market share, taking on larger projects, and expanding our audience, resulting in a 60% increase in average deal size over the last two years. Initially hired for my Configure, Price, Quote (CPQ) knowledge gained from my previous experience at KBMax, I have helped establish a significant pipeline, making this capability the fastest-growing segment of our business, encompassing both software and services revenue. Our team's pipeline and sales surpassed those of our partner's direct sales team in North America in Q2 of 2023. Additionally, we have acquired more new logos this year than the direct team.
Responsibilities
- Developing corporate communications, revised messaging, and solution marketing.
- Maturing KETIV's marketing technology stack for a more integrated, data-driven approach with Sales.
- Launching Account Based Sales and Marketing tools and tactics to transform and grow KETIV's market reach, intelligence, and deal size.
- Managing campaign planning, marketing development funds, and proof of performance to major industry technology partners Autodesk, Ansys, Tacton.
- Developing landing pages, email marketing, SEO-rich content strategy, and solution marketing.
- Overseeing marketing technology, operations, workflows, and inbound/outbound marketing and sales campaigns.
- Interviewing and co-crafting written and video customer stories with key customer accounts to build market awareness.
Key Accomplishments
- Maturing and integrating the marketing technology stack by leveraging Celigo API integration platform to connect HubSpot and NetSuite, saving the company at least $30,000 in consulting costs.
- Grown the KETIV Virtual Academy Webinar series and corresponding YouTube community to over 20,000 individuals.
- Securing contiually increasing amounts of Marketing Development Funds from technology partners Autodesk, Ansys, and Tacton - now exceeding $300K annually.
- Relaunched WordPress wesbite backend with a custom CMS for rapid web page development, eliminating reliance on outside agency support.
- Introducing AI for content creation, reducing costs by eliminating expensive 3rd-party content producers (~$2,000 monthly).
- Establishing the first series of in-person marketing events in 5 years, including multi-city manufacturing executive networking workshops across 7 U.S. cities.
- Facilitating the formation of a Business Development Representative team to enhance lead qualification and enable outbound and account-based marketing.
- Newly established marketing attribution to pipeline reporting for the first time in the organization's history.